I really believe that whenever possible, you should build your own brand and sell your own product or service — an ebook like my Vacuum Sealer Guide, a service you offer, or a physical product. Treating it like a real brand from day one, even while it's still small, tends to push you to take it more seriously.
I try to practice what I preach — this site, RogerLikes, is a brand too. Even while it's still developing, I treat it like it's already a successful one. I've found that when you treat something like a real brand or business, you push yourself a little harder to live up to it.
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